MB-220 | Microsoft Dynamics 365 Marketing

Audience Profile

This course is designed for IT or marketing professionals who want to learn how to leverage Dynamics 365 for Marketing for businesses.

Prerequisites

Knowledge of the Dynamics 365 platform and an understanding of basic marketing principles

Course Outline

Module 1: Marketing Application Configuration

Lessons

• Configure advanced settings

• Manage marketing content and templates

• Manage LinkedIn and Power BI integrations

Module 2: Leads

Lessons

• Create and manage leads

• Assess sales readiness

Module 3: Managing Your Microsoft 365 Tenant

Lessons

• Create marketing forms

• Create marketing pages

• Manage internet marketing

Module 4: Segments and Lists

Lessons

• Create and manage segments

• Create and manage subscription centers

• Double opt-in

Module 5: Marketing Emails

Lessons

• Create Email Message

Module 6: Customer Journeys

Lessons

• Create customer journeys

Module 7: Insights

Lessons

• Marketing insights

• Customer insights

• Marketing execution insights

• Lead management insights

• Internet marketing insights

Module 8: Events

Lessons

• Manage event planning

• Manage event execution

Module 9: Surveys

Lessons

• Create surveys

Module 10: Results

Lessons

• Review event and survey results

Qualitia specializes in Microsoft Azure, Data Science, Machine Learning and AI. We can help you in your preparation for Exam MB-220 | Microsoft Dynamics 365 Marketing.

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