- Tricia Palanca
MB-220 | Microsoft Dynamics 365 Marketing

Audience Profile
This course is designed for IT or marketing professionals who want to learn how to leverage Dynamics 365 for Marketing for businesses.
Prerequisites
Knowledge of the Dynamics 365 platform and an understanding of basic marketing principles
Course Outline
Module 1: Marketing Application Configuration
Lessons
• Configure advanced settings
• Manage marketing content and templates
• Manage LinkedIn and Power BI integrations
Module 2: Leads
Lessons
• Create and manage leads
• Assess sales readiness
Module 3: Managing Your Microsoft 365 Tenant
Lessons
• Create marketing forms
• Create marketing pages
• Manage internet marketing
Module 4: Segments and Lists
Lessons
• Create and manage segments
• Create and manage subscription centers
• Double opt-in
Module 5: Marketing Emails
Lessons
• Create Email Message
Module 6: Customer Journeys
Lessons
• Create customer journeys
Module 7: Insights
Lessons
• Marketing insights
• Customer insights
• Marketing execution insights
• Lead management insights
• Internet marketing insights
Module 8: Events
Lessons
• Manage event planning
• Manage event execution
Module 9: Surveys
Lessons
• Create surveys
Module 10: Results
Lessons
• Review event and survey results
Qualitia specializes in Microsoft Azure, Data Science, Machine Learning and AI. We can help you in your preparation for Exam MB-220 | Microsoft Dynamics 365 Marketing.